0M
Youth footballers under 18 worldwide — soccer alone
FIFA Big Count
0
U.S. high-school soccer participants
NFHS 2024–25
0
NCAA championship-sport student-athletes
NCAA, Sep 2025
0
NAIA student-athletes across 250 member schools
NAIA 2025–26
SOM · 3 to 5 years
$7.2M
Soccer-first recruiting network
25,000 paid athletes × $239.88 = $6.0M
400 programs × $3,000 = $1.2M
25,000 is 5.7% of 438,978 recruiting-age U.S. high-school soccer athletes (half of 877,956 NFHS soccer participants).
NFHS 2024–25 via NCAA probability tables. Price is planned Ryval Pro.
SAM
$66M
U.S. college recruiting software
200,000 paid athletes × $239.88 = $48.0M
5,000 teams × $3,600 = $18.0M
200,000 is 4.8% of ~4.13M high-school juniors and seniors (half of 8.27M NFHS participants). 5,000 teams is 25% of 19,928 NCAA championship-sport teams.
NFHS 2024–25. NCAA participation release, Sep 2025. NAIA’s 87,299 athletes not yet counted.
TAM
$510M
Global recruiting, development, services
1.5M paid athletes × $239.88 = $360M
25,000 orgs × $3,600 = $90M
$500M services GMV × 12% take = $60M
Against 265M global footballers (22M youth) and $40B+ annual U.S. family youth-sports spend, 1.5M paid identities is a small share of one sport.
FIFA Big Count; FIFA Professional Football Report 2023 (128,694 pros, 3,986 clubs); Aspen Institute 2025.